The day we went up to see the old house that was on sale on the Parma hills, we couldn’t certainly imagine the succession of events that deed would have triggered off, which brought us here to-day. To set up a new business, from nothing, is a fascinating process that allows you to think thoroughly about all those details that give life to a brand and a product. The sole fact we decided to set it in a place like Faviano, on the Parma hills, generates a series of actions and consequences that affects the various factors with results that are, I suppose, quite different from the ones we could have in a warehouse in any industrial area.

Valerio Vinaccia was born in Caracas in 1957, from Italian parents. In 1980, he graduates in Industrial Design. After the first working experiences in South America, in 1985 he moved to Italy with his brother Giulio, and together they established their own studio in Roma, and, two years later, in 1987, in Milano. Integral Studio Vinaccia works mainly with product design (electronic products, sporting equipments, lighting systems), and packaging for famous Italian firms such as Ducati and Ferrari. In the same time, since 1994, it’s also been involved in cultural and research projects meant to rediscover through design ancient traditional crafts on behalf of several international institutions and organizations in different areas of the world. Integral Studio Vinaccia has been awarded prizes in many design contests such as “Plastic for tomorrow” (Neste Oy, Finland), Index 2005, Utecht design competition (Dow Chemicals), “La ceramica nell’arredo Urbano” (2nd Quadriennale Internazionale, Faenza), Adi Design Index 2011, and others. Its projects have been selected for numerous international exhibitions and some of the most important permanent Design collections. Valerio Vinaccia

www.vinaccia.it

Laura Consorti Works from 1987 to 1997 with a Milanese firm dealing with “Green” for public and private agencies. From 1991 works on roof gardens. In 1997 opens her own firm in Milano, and carries out her professional activities in Italy, south of France, Morocco and in Punta del Este, Uruguay. Worked as a consultant for: Renzo Piano Buildings Workshop, Studio Gregotti Associati, Polis Engineering. Collaborates with the Faculty of Architecture Politecnico in Milano holding classes on roof gardens. Teaches at IED and NABA in Milano an annual course in Landscape Design. From 2000 to 2007 collaborates with BEST Politecnico in Milano to draft licensing laws for continuous green covering UNI 11235-2007. Member of IAPP (Italian Landscape Designers Association) since 1996 and vice-president AIVEP (Italian roof Gardens Association) from 2003 to 2011.

www.lauraconsorti.com